Seo Methods

Methods

Getting indexed

Search engines use complex mathematical algorithms to guess which websites a user seeks. In this diagram, if each bubble represents a web site, programs sometimes calledspiders examine which sites link to which other sites, with arrows representing these links. Websites getting more inbound links, or stronger links, are presumed to be more important and what the user is searching for. In this example, since website B is the recipient of numerous inbound links, it ranks more highly in a web search. And the links "carry through", such that website C, even though it only has one inbound link, has an inbound link from a highly popular site (B) while site E does not. Note: percentages are rounded.

The leading search engines, such as Google, Bing and Yahoo!, use crawlers to find pages for their algorithmic search results. Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically. Two major directories, the Yahoo Directory and DMOZ both require manual submission and human editorial review.^[34] Google offers Google Webmaster Tools, for which an XML Sitemap feed can be created and submitted for free to ensure that all pages are found, especially pages that are not discoverable by automatically following links.^[35] Yahoo! formerly operated a paid submission service that guaranteed crawling for a cost per click;^[36]this was discontinued in 2009.^[37]

Search engine crawlers may look at a number of different factors when crawling a site. Not every page is indexed by the search engines. Distance of pages from the root directory of a site may also be a factor in whether or not pages get crawled.^[38]

Preventing crawling

Main article: Robots Exclusion Standard

To avoid undesirable content in the search indexes, webmasters can instruct spiders not to crawl certain files or directories through the standard robots.txt file in the root directory of the domain. Additionally, a page can be explicitly excluded from a search engine's database by using a meta tag specific to robots. When a search engine visits a site, the robots.txt located in the root directory is the first file crawled. The robots.txt file is then parsed, and will instruct the robot as to which pages are not to be crawled. As a search engine crawler may keep a cached copy of this file, it may on occasion crawl pages a webmaster does not wish crawled. Pages typically prevented from being crawled include login specific pages such as shopping carts and user-specific content such as search results from internal searches. In March 2007, Google warned webmasters that they should prevent indexing of internal search results because those pages are considered search spam.^[39]

Increasing prominence

A variety of methods can increase the prominence of a webpage within the search results. Cross linking between pages of the same website to provide more links to most important pages may improve its visibility.^[40] Writing content that includes frequently searched keyword phrase, so as to be relevant to a wide variety of search queries will tend to increase traffic.^[40] Updating content so as to keep search engines crawling back frequently can give additional weight to a site. Adding relevant keywords to a web page's meta data, including the title tag and meta description, will tend to improve the relevancy of a site's search listings, thus increasing traffic. URL normalization of web pages accessible via multiple urls, using the canonical link element^[41] or via 301 redirects can help make sure links to different versions of the url all count towards the page's link popularity score.

2010 - The Web Shown in Numbers!

Are you curious as to what happened in 2010 on the Web, well you have come to the right place as Pingdom recently released some stats from a large set of different sources and I am going to also share those here for your viewing pleasure.

Original post - Internet 2010 in Numbers

Here we go.....


Email

* 107 trillion – The number of emails sent on the Internet in 2010.
* 294 billion – Average number of email messages per day.
* 1.88 billion – The number of email users worldwide.
* 480 million – New email users since the year before.
* 89.1% – The share of emails that were spam.
* 262 billion – The number of spam emails per day (assuming 89% are spam).
* 2.9 billion – The number of email accounts worldwide.
* 25% – Share of email accounts that are corporate.

Websites

* 255 million – The number of websites as of December 2010.
* 21.4 million – Added websites in 2010.

Web Servers

* 39.1% – Growth in the number of Apache websites in 2010.
* 15.3% – Growth in the number of IIS websites in 2010.
* 4.1% – Growth in the number of nginx websites in 2010.
* 5.8% – Growth in the number of Google GWS websites in 2010.
* 55.7% – Growth in the number of Lighttpd websites in 2010.


Domain Names

* 88.8 million – .COM domain names at the end of 2010.
* 13.2 million – .NET domain names at the end of 2010.
* 8.6 million – .ORG domain names at the end of 2010.
* 79.2 million – The number of country code top-level domains (e.g. .CN, .UK, .DE, etc.).
* 202 million – The number of domain names across all top-level domains (October 2010).
* 7% – The increase in domain names since the year before.

Internet Users

* 1.97 billion – Internet users worldwide (June 2010).
* 14% – Increase in Internet users since the previous year.
* 825.1 million – Internet users in Asia.
* 475.1 million – Internet users in Europe.
* 266.2 million – Internet users in North America.
* 204.7 million – Internet users in Latin America / Caribbean.
* 110.9 million – Internet users in Africa.
* 63.2 million – Internet users in the Middle East.
* 21.3 million – Internet users in Oceania / Australia.


Social Media
* 152 million – The number of blogs on the Internet (as tracked by BlogPulse).
* 25 billion – Number of sent tweets on Twitter in 2010
* 100 million – New accounts added on Twitter in 2010
* 175 million – People on Twitter as of September 2010
* 7.7 million – People following @ladygaga (Lady Gaga, Twitter’s most followed user).
* 600 million – People on Facebook at the end of 2010.
* 250 million – New people on Facebook in 2010.
* 30 billion – Pieces of content (links, notes, photos, etc.) shared on Facebook per month.
* 70% – Share of Facebook’s user base located outside the United States.
* 20 million – The number of Facebook apps installed each day.

Web Browsers


Videos

* 2 billion – The number of videos watched per day on YouTube.
* 35 – Hours of video uploaded to YouTube every minute.
* 186 – The number of online videos the average Internet user watches in a month (USA).
* 84% – Share of Internet users that view videos online (USA).
* 14% – Share of Internet users that have uploaded videos online (USA).
* 2+ billion – The number of videos watched per month on Facebook.
* 20 million – Videos uploaded to Facebook per month.

Images

* 5 billion – Photos hosted by Flickr (September 2010).
* 3000+ – Photos uploaded per minute to Flickr.
* 130 million – At the above rate, the number of photos uploaded per month to Flickr.
* 3+ billion – Photos uploaded per month to Facebook.
* 36 billion – At the current rate, the number of photos uploaded to Facebook per year.


Data sources and notes: Spam percentage from MessageLabs (PDF). Email user numbers and counts from Radicati Group (the number of sent emails was their prediction for 2010, so it’s very much an estimate). Website numbers from Netcraft. Domain name stats from Verisign and Webhosting.info. Internet user numbers and distribution from Internet World Stats. Facebook stats from Facebook and Business Insider. Twitter stats from Twitter (and here), TwitterCounter and TechCrunch. Web browser stats from StatCounter. YouTube video numbers from Google. Facebook video numbers from GigaOM. US online video stats from Comscore and the Pew Research Center. Flickr image numbers from Flickr.

SEO Faction - The Next Big Thing in SEO

I have to give out props to my buddy Zachary at SEO Faction. His new SEO/SEM corporate website is launching soon, but he has already released a great new marketing blog that is sure to become a 'must read' for all online marketers.

His first post is entitled, "Company Branding: Learning From Coca-Cola And Pepsi" is a great read and deeply thought out. I am always amazed (and a little jealous) by people like Zachary and others such as Aaron Wall (SEO Book) who can provide posts with such insight that are not only interesting to read, but make feel like a better person for reading (okay maybe not a better person, but maybe a bit smarter).

Check it all out here - SEO Faction Blog
(in addition you can always find a link in my favorites section in case you forget)

FREE Automated Social Bookmark Backlinks!!!

Okay, now that I have your attention I want to tell you that it really is a FREE offer. I recently stumbled upon IMAutomator ad signed up for a FREE account to see if there was a catch.

There is a catch, it will only submit your website to 15 of the different social booking marking websites within their list and it will only perform 10 submissions a day. For FREE, that is fine with me. While the social bookmarking websites are ones you probably have never heard of, it is a FREE service and it does create a backlink with your specifications (including deep-linking).

So, why do they give the service away for FREE? Well, the idea is to move you up at a later date to the PRO account at $24.95 a month which gives you access to all their social bookmarking websites and more.

Here are some videos to better explain the service:

IMAutomator Introduction:




They have a lot of great training video here - IMAutomator Training Videos

So, what are you waiting for? Get your FREE account today and start submitting those bookmarks:

Homepage - IMAutomator

FREE Sign-up Page - IMAutomator Sign Up

What is Your Website Worth?

I have run across hundreds of websites claiming to help determine the value of your website. The problem with most of them is that either they are broken, outdated, use the wrong data sets (in my opinion) or are just plain so far off that you know it can't be right.

Well, every once in a while you run across a new(er) service that seems to actually have their act together. The one that I recently found is called Real Website Worth and it tends to do generally do a good job and is somewhat accurate. I really like the amount of data sources and information that it all pulls into one nice report within 60 seconds. The great part about all of it is that the service is free and has no strings attached.

So, check it out today for FREE at - www.RealWebsiteWorth.com.